“ When a sales rep says, “You know, after hearing your situation, I think you’d be a lot better off with my competitor’s product instead, here’s her number,” it actually creates positive word of mouth and long-term growth. When a brand manager says to the product development people, “I’m not proud of this design, we’re not going to market it, so you better make something else,” it actually creates market share growth. And when a CEO says to Congress, “Our industry relies on chemical X and we’re going to keep using it as long as our competitors do, so please ban it,” she creates a long-term path to stability and growth.
Seth Godin
PEG 2.0
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