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naveen: wrzl: thedailywhat: More Minimalist Movie Poster Goodness of the Day: Hot on the heels of our Quentin Tarantino minimalist movie poster post from earlier today, here are a few more subtle one-sheets from Shoot The Glass to add to your collection. Currently, only the Back To The Future, Star Wars (New Hope), and Blade Runner posters (in addition to Jurassic Park and Shining posters not shown above) are available for purchase. No word on when / if the others might show up. [fubiz.] (via thedailywhat) You know internet, this was fun for a while, but at some point this shit gets old. Yes, we get it, there’s not a lot of stuff on the page! Ooo! The thing is, minimalism is not an end, it is a means. Either a technique or an intellectual exercise to discard the unnecessary, or to achieve clarity. That’s fine. But it is not an end of itself. It’s not because getting rid of the unnecessary can be hard and illuminating that everything should be whittled down to bare essentials. These posters particularly are pretty atrocious as movie posters (as opposed than as hipster braggadocio), for a couple of reasons. First, they presuppose that one has seen the movie. That’s the only way they make any sense. When in fact the goal of a movie poster is to draw in people who haven’t seen the movie. Second, and most importantly, they don’t tell a story. Telling a story is what all of moviemaking is about! Again, you’re making posters for a movie, right? You’re not just showing off, right? Design is about what something does, not what it looks like, right? The best design tells stories. Marketing is all about telling stories. (And if you don’t think design is marketing, boy, have I got a bridge to sell you.) But there are countless ways to tell stories. You can tell it minimalistically, like Flaubert, or with a megalomaniac explosion of rolling, flashing, engulfing flourish, like Proust or Joyce. Which is better? Neither! Take a look at art nouveau, or baroque. That shit ain’t minimalist. But that shit is gorgeous. And it says something about the times that birthed it, too. You think Caravaggio was a minimalist? Leonardo da Vinci? Michelangelo? Looking at a Michelangelo fresco is like being beaten in the face by a guy with huge multicolor fists (while simultaneously getting a blowjob). Against, minimalism has its place. Whittling something down to bare essentials is often useful as an exercise, and sometimes — sometimes — even necessary. But by itself, it’s meaningless. Cheers.

naveen:

wrzl:

thedailywhat:

More Minimalist Movie Poster Goodness of the Day: Hot on the heels of our Quentin Tarantino minimalist movie poster post from earlier today, here are a few more subtle one-sheets from Shoot The Glass to add to your collection.

Currently, only the Back To The Future, Star Wars (New Hope), and Blade Runner posters (in addition to Jurassic Park and Shining posters not shown above) are available for purchase. No word on when / if the others might show up.

[fubiz.]

(via thedailywhat)

You know internet, this was fun for a while, but at some point this shit gets old.

Yes, we get it, there’s not a lot of stuff on the page! Ooo!

The thing is, minimalism is not an end, it is a means. Either a technique or an intellectual exercise to discard the unnecessary, or to achieve clarity. That’s fine. But it is not an end of itself.

It’s not because getting rid of the unnecessary can be hard and illuminating that everything should be whittled down to bare essentials.

These posters particularly are pretty atrocious as movie posters (as opposed than as hipster braggadocio), for a couple of reasons. First, they presuppose that one has seen the movie. That’s the only way they make any sense. When in fact the goal of a movie poster is to draw in people who haven’t seen the movie.

Second, and most importantly, they don’t tell a story. Telling a story is what all of moviemaking is about! Again, you’re making posters for a movie, right? You’re not just showing off, right? Design is about what something does, not what it looks like, right?

The best design tells stories. Marketing is all about telling stories. (And if you don’t think design is marketing, boy, have I got a bridge to sell you.) But there are countless ways to tell stories. You can tell it minimalistically, like Flaubert, or with a megalomaniac explosion of rolling, flashing, engulfing flourish, like Proust or Joyce. Which is better? Neither!

Take a look at art nouveau, or baroque. That shit ain’t minimalist. But that shit is gorgeous. And it says something about the times that birthed it, too. You think Caravaggio was a minimalist? Leonardo da Vinci? Michelangelo? Looking at a Michelangelo fresco is like being beaten in the face by a guy with huge multicolor fists (while simultaneously getting a blowjob).

Against, minimalism has its place. Whittling something down to bare essentials is often useful as an exercise, and sometimes — sometimes — even necessary.

But by itself, it’s meaningless.

Cheers.

Notes about this post from the Tumblr community:

  1. ryanlrussell reblogged this from erinmargrethe and added:
    Thank you SO much, Erin, for using “Emperor” that way in a vaguely Star Wars context. And causing me to think about...
  2. jeffsoo reblogged this from naveen
  3. erinmargrethe reblogged this from pegobry and added:
    Finally, someone points out the Emperor’s saggy balls and bare ass.
  4. pegobry reblogged this from naveen and added:
    You know internet, this was fun for a while, but at some point this shit gets old. Yes, we get it, there’s not a lot of...
  5. naveen reblogged this from wrzl
  6. nerdolution reblogged this from thedailywhat
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  11. ruaarnold reblogged this from pwnator and added:
    dontknowdontcare:thedailywhat: More Minimalist Movie Poster Goodness of the Day: Hot on the heels of our Quentin...
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